Written by Sway / Marvin A. Tort
Thursday, 19 March 2009 22:24
It was reported yesterday that President Arroyo has appointed seven business leaders to an Eminent Persons Group, or EPG, that will oversee the development of Nasugbu, Batangas, as the next top tourism destination in the Philippines.
Named to the EPG were Enrique Razon Jr., chairman and president of International Container Terminal Services Inc.; Teresita Sy-Coson, vice chairman of SM Investments Corp.; Andrew Tan, chairman of Megaworld Corp.; Santiago Elizalde, Roxaco Land Corp. senior manager; Rosanna Fores, CEO of Hijo Resources; Gil Miguel Puyat, director of Group Developers Inc.; and Ambassador Antonio L. Cabangon-Chua, founder and chairman emeritus of the ALC Group (and owner of this paper.)
The EPG, created pursuant to Executive Order 647 issued by MalacaƱang in August 2007, is supposed to set the direction of the Nasugbu Tourism Economic Zone on behalf of the President. And in its first meeting last week, the EPG reportedly chose Razon as the chairman, while Puyat was picked as the vice chairman.
Invariably, the President’s decision augurs well for Batangas, particularly Nasugbu. The EPG is expected to focus on developing 21 out of 42 Nasugbu barangays, covering about 20,000 hectares that were previously identified by the Philippine Tourism Authority. The group’s initial agenda include the construction of a bypass road that will ease traffic in the town proper, a waste-disposal system and world-class integrated tourism facilities.
Given its proximity to Metro Manila, as well as its natural bounties such as mountains and beaches, Nasugbu is an ideal vacation destination for urban dwellers, as well as residents of nearby provinces. But it seems lacking in infrastructure and facilities that can help make the vacation experience more enjoyable.
San Juan, Batangas, has become a more practical alternative because its beaches are seemingly cleaner. Lipa, meanwhile, is known for its altitude and cool climate, its lush greenery and the natural bounties of Taal Lake, including a majestic view of Taal Volcano. Other Batangas destinations like Calatagan and Lian likewise equal the advantages of Nasugbu.
The Matabungkay area, for instance, was once akin to Boracay Island in Aklan, but overbuilding and lack of measures and policies to protect the environment eventually resulted in the degradation particularly of the beach area. To date, the area is far from pristine.
Even as early as 30 years ago or the 1970s, Nasugbu was already a favorite beach destination of Metro Manila residents—an alternative to the hotsprings of Pansol in Laguna. Batulao of the Puyat family was likewise a popular hangout for the well-to-do.
But Nasugbu, particularly its beaches, was a destination difficult to reach because of bad roads starting just past Batulao toward the Roxas sugar mill and onward. The roads likewise ended at Wawa, and those intending to go further needed to take a boat ride to better beach destinations.
The poor infrastructure in the 1970s was reportedly partly the result of politics of the time, particularly with Batangas aligned with the Laurel clan, which was staunchly opposed to the Marcos government. Since then, however, Nasugbu, in particular, has been easier to access. But not too long ago a lot of development projects in the area were again sidelined due to agrarian issues, particularly in the Hacienda Looc area.
But with recent government initiative to give more attention to Batangas, coupled with the improvement of highways going to the south and the further development of the port at Batangas City, perhaps Nasugbu is about to get a new lease on life.
Conversion of the Fernando Air Base in Lipa City into a domestic if not international airport will be a fitting cap to the initiative, and can help complete the necessary infrastructure to making Batangas, particularly Nasugbu, a new tourism destination.
China, for the longest time, has been referred to as a sleeping giant. It was among the earliest civilizations. And its economic domination of late is not exactly a new global development, but rather just a return to power after centuries of slumber. Nasugbu is very much the same.
"Wow! Nasugbu is a place where I want to spend my summer vacation."